Chart your AI and agent strategy with Microsoft Marketplace

A fresh category of organisation is surfacing, incorporating AI into every facet of their operations. This approach not only speeds up delivery but also facilitates efficient scaling and opens new avenues for business opportunities.

These pioneering companies are championing Frontier Firm transformation. They are not merely integrating AI into their existing structures; they are reinventing their operations to set the stage for the forthcoming decade of innovation. To successfully incorporate AI, organisations must select a strategy that balances time-to-market against time-to-value, recognising that there isn’t a universal solution. Some may begin from the ground up, while others might opt to purchase readily available solutions or adopt a hybrid model that combines both custom elements and off-the-shelf tools.

No matter which path you choose, Microsoft Marketplace stands out as the go-to platform, boasting the largest array of AI applications and agents. It enables organisations to adopt AI both swiftly and responsibly, offering thousands of vetted solutions from Microsoft partners that seamlessly integrate with your current Microsoft framework for quicker returns on investment.

The Marketplace features a unified catalog tailored to your current needs. Solutions can be integrated contextually within the applications your team relies on daily—such as agents in Microsoft 365 Copilot and models in Microsoft Foundry. Plus, with features that help you balance flexibility with oversight, the Marketplace is speeding up how organisations transition from idea to implementation while keeping an eye on cloud costs and optimising performance.

Create custom AI applications with models and apps from Marketplace

Through Microsoft Marketplace, you can access more than 11,000 ready-to-use models and over 4,000 AI applications and agents to build your tailored AI solution. Whether you’re engaging in pro-code development using programming languages and APIs or opting for a low-code approach with minimal coding, Marketplace and Microsoft tools support your efforts.

Pro-code development gives you full control over custom logic, data management, and built-in governance, allowing you to retain ownership of your intellectual property—crucial in sectors like finance or advanced manufacturing.

Marketplace offers access to numerous models, featuring leading names like Anthropic, Cohere, Meta, OpenAI, and NVIDIA. These models can help ground your custom agents with high-quality building blocks, which significantly cuts down development time while ensuring you maintain full control over your logic and data. The pre-packaged models available through Marketplace facilitate quicker setups, as teams don’t have to construct their own stacks. You can establish a specialised GPU server, install necessary drivers and AI runtimes, find and download the appropriate models, and fine-tune for performance and compatibility. Models are available not only in the Marketplace storefront but also within the Azure portal and Microsoft Foundry, allowing teams to work seamlessly and securely deploy models in their Azure environment.

Alternatively, low-code solutions can be implemented rapidly and reap the benefits of strong integration and standardisation. As your organisation seeks to enhance productivity with Microsoft Copilot, your team can leverage Microsoft Copilot Studio to design and customise AI copilots grounded in your company’s data. With Copilot Studio, creating with a low-code platform using models from Anthropic and OpenAI allows the development of agents capable of orchestration, chat, and deep reasoning.

Purchase ready-made solutions from Marketplace

Opting to buy your AI application or agent can be the most practical choice if the solution you seek is already available with established features and benefits. For many organisations, purchasing offers the quickest route to deployment, especially when resources are limited for custom builds.

Microsoft is assisting organisations in making the transition to agentic AI, whether you’re in search of singular agents for Microsoft 365 Copilot or fully autonomous multi-agent systems. Marketplace serves as an extension of the Microsoft Cloud, giving you peace of mind from selection to deployment of AI apps and agents.

Filter by product, category, or industry in the storefront to find the perfect solution for your unique needs. Moreover, Marketplace facilitates a try-before-you-buy approach with trials or proof-of-concept opportunities within your Microsoft environment, ensuring you select the right fit for your business.

Once you’ve made your choice, Marketplace solutions integrate smoothly with your existing Microsoft investments, providing a familiar experience for administrators—whether it’s a SaaS application in Azure or an agent in Microsoft 365 Copilot. Additionally, if your organisation holds an Azure consumption commitment, certain solutions can count towards your contract, dollar-for-dollar, with no limits.

Tailor your AI strategy: a blended approach

Many organisations find themselves utilising a mixed strategy, balancing between building from scratch and acquiring a complete AI solution. This blended approach enables you to enhance partner offerings with your own intellectual property, customise elements that foster differentiation, and use pre-existing components to lessen engineering workload.

For instance, in the financial services sector, modernising fraudulent activity and anti-money laundering detection systems is a common scenario. Such systems often require extensive rules engines and manual input, leading to high rates of false positives and compliance fatigue.

Through Marketplace, firms can deploy pre-packaged fraud detection and machine learning (ML) models along with risk-scoring engines, all compliant with APIs and running within minutes—secured inside their Azure tenant using Managed Identity. Once deployed, teams can quickly start combining these models with existing workflows, data pipelines, and case management systems. Instead of needing to recertify every new model or scenario, organisations can test, compare, and iterate rapidly without reopening full compliance reviews each time. This approach allows them to enhance ML and fraud detection capabilities at a fraction of the cost and time it would take to redevelop systems internally, accelerating their transformation into Frontier Firms.

Begin exploring with Microsoft Marketplace

As your organisation embarks on the Frontier Firm transformation, Microsoft Marketplace offers a unified, governed, and reliable ecosystem for innovation while simplifying the processes of discovery, purchasing, and deployment. A continuously expanding collection of AI applications, agents, and models is available in the storefront, and these are also contextually integrated into the Microsoft tools you use daily. Whether you are creating tailored agents, implementing verified partner solutions, or combining both methods, the Marketplace empowers AI practitioners and technology leaders to focus on achieving measurable business results at scale.