Introducing Microsoft Marketplace — Thousands of solutions. Millions of customers. One Marketplace.
A new and innovative type of enterprise is emerging — the Frontier Firms. These companies combine human aspirations with the power of AI technology to transform how innovation is scaled, work is coordinated, and value is created. They are ramping up AI transformation to improve employee experiences, enhance customer interactions, streamline business processes, and foster creativity and innovation.
We’re thrilled to unveil the revamped Microsoft Marketplace, your go-to hub for cloud solutions, AI applications, and agents, aimed at helping customers evolve into Frontier Firms. This move solidifies the Marketplace as an extension of the Microsoft Cloud, collaborating with our partner ecosystem to deliver their innovations to a global audience. By providing a vast range of offerings across cloud solutions and industries, Microsoft Marketplace expedites the journey towards becoming a Frontier Firm. Here’s what we’re excited to share today:
- The new Microsoft Marketplace serves as a singular location to explore, trial, purchase, and deploy cloud solutions, AI applications, and agents. We’ve united Azure Marketplace and Microsoft AppSource for easier management of cloud and AI tools. Available now in the US and coming soon to customers worldwide.
- Access tens of thousands of cloud and industry solutions in the Marketplace catalog, spanning diverse categories from data and analytics to productivity and collaboration, alongside specialised industry offerings.
- More than 3,000 AI applications and agents are now directly accessible on Marketplace and within Microsoft products — from Azure AI Foundry to Microsoft 365 Copilot — allowing for swift provisioning within your Microsoft environment using industry standards like Model Context Protocol (MCP).
- Marketplace tie-ins with Microsoft’s channel ecosystem empower you to purchase solutions your way—either from your cloud service provider (CSP) or by collaborating with a trusted partner for procurement.
AI applications and agents tailored for every scenario
Microsoft Marketplace provides access to a multitude of AI applications and agents from our extensive partner network, designed to automate tasks, enhance decision-making, and add value to your business. With the newly established AI Apps and Agents category, you’ll find AI solutions that easily integrate with your current Microsoft tools.
“Thanks to Microsoft Marketplace, we have reduced the setup time for AI applications from roughly 20 minutes to just 1 minute per instance. This leap in efficiency has positively impacted productivity and decreased operational costs. Marketplace is a strategic avenue for Siemens, leading to an incredible 8X growth in customer adoption. It’s a formidable platform for scaling both facets of our business.”
— Jeff Zobrist, VP Global Partner Ecosystem and Go To Market |
Siemens Digital Industries Software
A heartfelt thanks to our partners launching exciting new AI offerings on Microsoft Marketplace today:
A detailed catalogue of cloud solutions and industries
Microsoft Marketplace features solutions across multiple categories, covering everything from data and analytics to productivity and collaboration, as well as specialised industry solutions. It seamlessly extends the Microsoft Cloud by consolidating offerings that integrate with Azure, Microsoft 365, Dynamics 365, Power Platform, Microsoft Security, and more.
“The Microsoft Marketplace supports our goal of merging innovation with assurance by granting us access to credible solutions that work fluidly within our Azure environment — allowing us to move quicker while adhering to our core principles.”
— Matthew Hillegass, Commercial Director – Infrastructure & Information Security |
Mars Inc.
If your organisation has a Microsoft Azure Consumption Commitment, every purchase of any of the thousands of Azure eligible solutions on Marketplace counts toward this commitment. This ensures you make the most of your cloud and AI investments.
A smooth journey from discovery to deployment
Relevant cloud solutions, AI applications, and agents crafted by our partners are now available directly in Microsoft products, providing users, developers, and IT professionals with trusted solutions as they work. For instance, the Agent Store includes Copilot agents within the Microsoft 365 Copilot interface. The same applies to applications available in Microsoft Teams, tools in Azure AI Foundry, and forthcoming experiences involving MCP servers.
By integrating Marketplace offerings within the Microsoft Cloud, IT teams gain management and control tools that foster both innovation and governance. When you purchase a Copilot agent or an app on Azure from Microsoft Marketplace, it gets provisioned and shared with team members following your security and governance guidelines.
Supporting partner growth
For our partners, Microsoft Marketplace is central to our collaboration. We’re continually enhancing its features to help partners achieve growth — whether it’s through expanding digital sales, strengthening channel partnerships, or securing transformative deals.
We’ve invested in multiparty private offers and CSP integration to connect software developers with channel partners on Marketplace, creating comprehensive solutions to meet customer requirements. Today, we’re thrilled to announce that esteemed partners like Arrow, Crayon, Ingram Micro, Pax8, and TD SYNNEX are integrating Microsoft Marketplace into their platforms, further broadening customer access.
Moreover, a new Marketplace feature called resale enabled offers is currently in private preview. This gives software companies the ability to authorize their channel partners to sell on their behalf through private offers, opening new pathways to market.
“We’re incredibly enthusiastic about the future with Microsoft. This integration with the Marketplace catalogue is just the beginning — we see limitless opportunities to co-innovate and assist customers in their AI-first transformation with confidence.”
— Melissa Mulholland, Co-CEO | SoftwareOne and Crayon
Nicole Dezen, Chief Partner Officer and Corporate Vice President, Global Channel Partner Sales at Microsoft, shares more insights about the partner opportunities available with Microsoft Marketplace in her blog.
Embrace your Frontier with Microsoft Marketplace
If you aim to quicken innovation, empower your teams through AI, or unveil new value via reliable partners, Microsoft Marketplace combines the solutions, expertise, and ecosystem necessary to fulfil your business needs. Check out the new Microsoft Marketplace. Thousands of solutions. Millions of customers. One Marketplace.
Alysa Taylor is the Chief Marketing Officer for Commercial Cloud and AI at Microsoft. She leads efforts to facilitate digital and AI transformation for organisations worldwide, helping them harness the power of digital and AI innovation to enhance their operations and growth.
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Source: Work Trend Index Annual Report, 2025: The year the Frontier Firm is born, April 23, 2025
