Partner Case study | TD SYNNEX

As a leading global distributor for Microsoft, TD SYNNEX empowers Cloud Solution Provider (CSP) partners and resellers with essential tools, programs, and the expertise necessary to bring their solutions to market. They’ve discovered that as businesses embrace AI, customers are looking for more than just another product; they’re seeking a practical, secure, and cost-effective approach to adoption.

In a market where devices, cloud services, and security are often treated as separate entities, TD SYNNEX concentrates on the connections—guiding partners to present Microsoft as an integrated ecosystem. The organisation collaborates across both hardware and cloud initiatives, utilising resources from the Microsoft AI Cloud Partner Program to transform guidance into actionable steps. This includes training environments, packaged resources, and hands-on experiences that partners can share directly with their clients.

This support is crucial because most CSP resellers aren’t starting from zero. They’re navigating a Windows refresh cycle, managing budgets, and trying to grasp what being “AI-ready” means for their setup—this covers everything from endpoint capabilities to security and identity controls.

TD SYNNEX assists partners in breaking down this complexity into a clear offer: modernise endpoints, secure foundational systems, and confidently adopt Microsoft AI.

For many CSP resellers, the challenge begins when customers show keen interest in AI, but the readiness for adoption isn’t there yet. Refreshing hardware takes place without a thorough understanding of implications for the cloud or security, while cloud services are acquired without considering endpoint needs. This leaves partners juggling disconnected decisions to create a cohesive and secure foundation for AI.

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