Sora 2 now available in Azure AI Foundry

Bringing your imagination to life is now more straightforward and impactful than ever before. With the public preview of OpenAI’s Sora 2 in Azure AI Foundry, companies of all sizes can now leverage this cutting-edge video generation model to boost creativity, enhance engagement, and change the way they translate ideas into captivating visual narratives.

The power to turn thoughts into reality is more accessible and dynamic than ever, thanks to the launch of OpenAI’s Sora 2: Now available in public preview in Azure AI Foundry.

Azure AI Foundry is a hub designed for creators, catering to everyone from startups to large enterprises. The platform features an extensive library of generative media models, such as OpenAI’s Sora, GPT-image-1 and GPT-image-1-mini, as well as innovations from Black Forest Lab like Flux 1.1 and Kontext Pro. These tools empower developers to equip creatives with unique functionalities—accelerating storyboarding, boosting customer engagement, and reshaping the creative journey without compromising on the security and reliability businesses rely on.

What can you make with Sora 2 in Azure AI Foundry?

Sora 2 in Azure AI Foundry is more than just another tool for video creation; it’s a true creative engine, fully integrated into a platform designed for innovation, trust, and scalability. Unlike isolated options, Azure AI Foundry offers a cohesive environment where developers can access Sora 2 alongside other top generative models—within a secure, scalable, and well-organised system. Here’s what you can create:

• Marketers can swiftly generate eye-catching branded campaign content, such as animated visuals for product launches and tailored content that captures attention and encourages interaction.
• Retailers can captivate customers with interactive and bespoke campaigns, speeding up their time-to-market and redefining the online shopping experience.
• Creative directors can metamorphose visionary ideas into thrilling movie trailers and cinematic moments, utilising Sora 2’s realistic world simulation, synchronised audio, and creative controls to bring concepts to life.
• Educators can craft immersive lesson plans and interactive media that ignite curiosity and enhance understanding.

With Sora 2 in Azure AI Foundry, developers in various sectors can innovate boldly and with assurance. The integrated environment and advanced features backed by enterprise-grade security provide a solid foundation for creativity to thrive and ideas to materialise.

What features and controls does it offer?

Sora 2 in Azure AI Foundry truly shines by merging OpenAI’s state-of-the-art video generation capabilities with the dependable infrastructure and security features of Microsoft Azure, unlocking a new realm of opportunities for developers with a core set of features:

• Authentic video generation backed by advanced world simulation and physics.
• Creation based on text, images, and video inputs.
• Synchronized audio and dialogue for an engaging storytelling experience.
• Audio offered in multiple languages.
• Improved creative control, including precise understanding of prompts for studio shots, scene specifics, and camera positioning.
• Smooth integration into business workflows supported by Microsoft’s leading safety and security standards.

Microsoft is dedicated to providing secure and reliable AI solutions for organisations of all sizes. Through Azure AI Foundry and our responsible AI principles, we give customers robust security, safety, and privacy protections.

This commitment is reflected in Sora 2, where our advanced safety systems and strict controls work harmoniously to allow developers to innovate confidently in Azure AI Foundry:

• Content filters for inputs: Screens text, image, and video inputs for prompts.

• Content filters for outputs: Evaluates video frames and audio; can restrict content to help comply with company policies.

• Enterprise-grade security: Azure’s compliance and governance frameworks safeguard customer data and creative properties.

Sora 2 Pricing and Availability in Azure AI Foundry

From today, Sora 2 can be accessed via API through Standard Global in Azure AI Foundry.

For ongoing updates regarding deployment types and availability, please check the Azure AI Foundry Models page.

Start Your Journey with AI as Your Creative Ally

Sora 2 is crafted to empower and inspire developers. By expediting initial production and enabling quick prototyping, Sora 2 allows for more time dedicated to brainstorming and storytelling. The aim is to elevate human creativity, making it simpler for anyone to transform ideas into impactful visual content.