Effortless Cloud Cost Management for Customers

Achieving Customer Trust Through Invisible Confidence

If you ask a Managed Service Provider (MSP) what their clients truly desire, it’s not merely “lower bills.”

What they seek is assurance – the certainty that their Azure expenses are effectively managed, optimised, and remain under control without the need for continual monitoring.

When clients stop questioning their bills because they trust your team to handle them, you’ve accomplished what every MSP should strive for:

Invisible FinOps.

This is where Turbo360 Cost Analyzer plays a pivotal role in your managed service, working seamlessly in the background. It provides visibility, control, and automation, enabling your clients to focus on driving business results rather than obsessing over budgets.

Challenges MSPs Must Address

Many cloud clients grapple with uncertainty, prompting questions like:

• “What caused our Azure bill to surge this month?”
• “Which department is escalating costs?”
• “Are we optimally using reservations?”
• “How can we predict our spending for the next quarter?”

When MSPs fail to address these queries proactively, clients lose trust and confidence diminishes over time.

The answer isn’t relying on more spreadsheets or reports. Instead, it’s about cultivating a continuous system of trust and transparency.

Defining “Invisible FinOps”

In a mature MSP-client relationship, FinOps integrates seamlessly into everyday processes, delivering value effortlessly.

Here’s what it entails:

Turbo360 facilitates this transformation by making FinOps visible, automated, and collaborative.

How Turbo360 Assists MSPs in Creating a “No-Stress” Cost Service

User-Friendly Dashboards for Each Client

Turbo360 allows you to design self-service cost dashboards for each client, clearly outlining their expenses without overwhelming them with technical jargon.

Brand these dashboards with your MSP logo, customise them to the client’s terminology (business unit, project, cost centre), and provide stakeholders with the appropriate level of access.

Clients appreciate this transparency without the complexity.

Proactive Notifications and Anomaly Identification

Rather than clients discovering issues when the invoice arrives, Turbo360 continuously monitors their environment and promptly flags any anomalies.

For instance:

• A data factory pipeline experiences an unexpected 300% surge
• An idle App Service begins accruing premium-tier expenses
• Storage growth surpasses forecasts

Your team can investigate and resolve issues before clients even become aware of them, fostering trust through this silent protection.

Scheduled, Automatic Cost Reports

Turbo360’s Scheduler feature automates the dispatch of cost summaries, optimisation insights, and budget variance reports on a schedule that you define, whether it be monthly, weekly, or even daily.

Eliminate the need for manual Power BI updates or CSV merges.

You’ll provide clients with consistent, branded updates without any added effort.

Collaborative FinOps Meetings Focusing on Business Value

During client meetings, utilise Turbo360’s dashboards to foster data-driven discussions, such as:

• Where optimisation efforts have led to cost savings
• How reservations have enhanced ROI
• Which projects demonstrate the best cost-effectiveness

This shifts the conversation from merely “explaining invoices” to celebrating achievements, moving from a defensive stance to one demonstrating value.

Future-Proof Cost Planning

Turbo360 enables MSPs to generate forward-looking insights such as projected spending, budget notifications, and growth trends, allowing clients to plan confidently for upcoming quarters or fiscal periods.

This alignment of cloud strategy with business objectives helps to prevent shocking surprises when it’s time to settle the invoice.

Case Study: Transitioning to Invisible FinOps

Consider a client running a combination of production and dev/test workflows. Previously, they would contact your team monthly to ask, “Why is our Azure bill 20% higher yet again?”

With Turbo360, they now benefit from:

• Automatic dashboards clearly displaying costs by workflow
• Alerts for idle resources that help mitigate overspending
• Monthly reports showcasing savings and optimisation efforts

As a result, they no longer ask questions because they already possess the answers.

Your MSP emerges as an invisible partner in the best way possible: quietly operating a FinOps engine that clients fully trust.

Fostering Customer Trust Through Clarity

The beauty of transparency is its ability to diminish noise.

When clients can clearly see how their expenses are managed and know your team is on top of it as well, every discussion becomes more strategic and less frantic.

We observed an 8% increase in your storage expenses this week due to changes in backup retention. No immediate action is necessary, but we’ll continue to monitor the situation.

This simple, proactive message can make all the difference between panic and partnership.

Key Takeaways

Turbo360: The Foundation of Customer Confidence

Turbo360 is more than just a FinOps tool; it’s a trust-building platform for MSPs. It gives you the ability to:

• Provide transparency with minimal manual effort
• Identify and resolve issues before clients even notice
• Automate updates and insights that highlight your value
• Cultivate long-term confidence in Azure spending

Thanks to Turbo360, cloud cost management becomes a non-issue as your clients recognise it’s being taken care of.

Upcoming Content

Next Week: Automating Your FinOps Managed Service with Turbo360

Join us as we delve into scaling your FinOps practice without expanding your team through automation, alerts, and integrations that ensure consistent results for every client.