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Azure Native Integrations: Public Preview of Napster Companion API on Azure

The Napster Companion API is your gateway to creating Omniagents—intelligent, multi-channel AI assistants that maintain a consistent identity and memory across all platforms users engage with. Whether they’re on the website, the mobile app, or speaking over the phone, an Omniagent meets customers with the same voice and recollection of previous chats.

To put it simply, think of an Omniagent as a digital colleague:

  • It can take on various roles, such as customer support representative, sales advisor, or IT assistant.
  • It remembers past interactions and contexts from earlier conversations.
  • It utilises essential tools, such as APIs, knowledge bases, ticketing systems, and CRMs.
  • Just like a human worker, it interacts through various channels, whether answering calls, emails, or direct messages.
  • If a task goes beyond its abilities, it smoothly hands over to a human expert, providing them with all necessary context to continue the conversation.

Organisations are exploring the Companion API for a multitude of applications:

  • Agentic Commerce: Omniagents assist users effortlessly throughout discovery, recommendations, purchases, and after-sales support, all while keeping the conversation fluid.
  • Customer Service: They’re equipped to handle issues entirely, escalate to humans when needed—carrying over context—and pick up seamlessly across sessions.
  • Internal Operations: These agents help streamline workflows, pull information, and automate mundane tasks to enhance productivity.

For Azure customers, the Companion API’s public preview offers numerous exciting features:

  • Multi-channel agents maintain their identity and context across web, mobile, voice, video, and telephony.
  • Engage in real-time multimodal conversations across voice, video, and text for natural exchanges.
  • Tools and API orchestration allow agents to perform actions like creating tickets, updating records, fetching documents, and initiating workflows.
  • Customisable agents with tailored behaviour, conversational styles, and avatar interactions.
  • Access to knowledge bases and precise Q&A pairs ensures accurate and reliable responses on critical topics.
  • Developer SDKs and a no-code dashboard facilitate building, testing, deploying, and refining agents easily.

This integration results from a long-standing collaboration between Napster and Microsoft, not just an external service added to Azure. It’s a co-developed solution intended to help businesses operationalise persistent AI agents at scale.

With the Azure Native integration, you can expect:

Benefit

What it means for you

Seamless Development Experience

Manage Companion API resources directly via the Azure portal alongside your other services. Build and operate Omniagents in the Napster Dashboard with a single sign-on.

Custom Models or Napster Hosting

Link your Azure OpenAI deployment on Microsoft Foundry for real-time operations or utilise the managed Napster Hosting service.

Simplified Billing

All Companion API costs are processed through the Azure Marketplace, combined with your other Azure expenses for easy tracking.

Single Sign-On with Microsoft Entra

Easily switch between Azure resources and the Companion API Dashboard without needing to log in repeatedly.

Enterprise-Ready Infrastructure

Built on Azure’s robust compliance, security, and global infrastructure capabilities.

 

  
 

 

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Setting up the Napster Companion API on Azure is a breeze:

  1. Go to the Azure portal and search for *Napster Companion API*.
  2. Initiate a new resource, select your subscription, resource group, region, and pricing tier.
  3. Connect your Napster organisation (you can create one during the setup).
  4. Access the Companion API Dashboard from the resource overview page using single sign-on to start building your first Omniagent.

You can find complete step-by-step instructions in the Napster Companion API documentation on Microsoft Learn.

This public preview marks an exciting beginning, paving the way for more features to come. We encourage early adopters to give it a go, create your first Omniagent, and share your thoughts for improvements.

Start now by searching for Napster Companion API in the Azure portal.

FAQs

What is an Omniagent?
An Omniagent is a persistent, AI-driven assistant that maintains a consistent identity and memory across various platforms, providing seamless support and interaction.
How do I set up the Napster Companion API?
Setting it up is straightforward: search for it in the Azure portal, create a new resource, link your Napster organisation, and launch the dashboard to start building.
Can I use my own AI model with the Companion API?
Yes, you can either connect your Azure OpenAI deployment or use the Napster-managed service for your AI model.
What are the benefits of using the Companion API?
It offers seamless integration across channels, real-time multimodal interactions, and simplified billing, making AI agent management more efficient.

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