Partner Blog | Build. Monetize. Scale. Frontier Accelerate for Marketplace launches to power software companies on Microsoft Marketplace
If you’re part of a software development company creating cutting-edge AI-driven applications and agents on the Microsoft Cloud, preparing a solution for customers is just the beginning of your business journey. Publishing your product, making it available for transactions, reaching out to customers, collaborating with Microsoft sellers, and generating interest on the Marketplace all demand various resources as your business evolves.
We’re excited to introduce Frontier Accelerate for Marketplace, a fresh experience from the Microsoft AI Cloud Partner Program. This new initiative combines essential resources into a single, streamlined process while providing enhanced benefits and added value.
This new experience unfolds over three stages: Build & Publish, where partners ready their solutions for the Microsoft Marketplace and ensure they can be transacted; Grow, where they transform marketplace visibility into customer engagement, transactions, and early commercial traction; and Differentiate, where they enhance their established marketplace success by engaging more deeply in go-to-market strategies, gaining additional benefits, and finding unique ways to stand out.
As partners progress through these stages, a unified Partner Center experience offers tailored guidance, training, Marketplace resources, and milestone-based advantages suited to their business’s current phase. Partners can select the level of engagement that aligns best with their strategy:
- The no-cost experience offers self-service tools, guidance, training, and milestone benefits that expand as partners navigate their Marketplace journey and achieve relevant performance milestones.
- Frontier Accelerate for Marketplace Premium is a paid option that provides greater Microsoft involvement and investment throughout the journey. Eligible Premium partners can access up to $30,000 in Azure sponsorship for qualifying build and test efforts, along with technical consultations and a dedicated engagement manager.1 As they transition into growth, Premium partners also receive customer propensity scoring, immediate access to Partner Marketing Center Pro, and extensive go-to-market guidance and benefits.
Both options follow the same Build & Publish, Grow, and Differentiate journey, allowing partners to choose the level of guidance and support that suits their business best.
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