Partner Blog | Drive local growth with Microsoft Marketplace

Innovation knows no borders, but purchasing decisions are often local. A major advancement in AI can quickly impact various global markets, yet how customers experience value from this technology is shaped by local factors. Each country has its own procurement standards, trusted advisors, buying habits, and sales channels. 

This local focus is the foundation for our recent growth in channel-led selling through the Microsoft Marketplace. In May, we broadened our multiparty private offers to include over 30 countries throughout Europe, Canada, the United Kingdom, and the United States. 

We are now excited to build on this momentum by extending multiparty private offers to key markets in Australia, Japan, and South Africa. This is a crucial move into the Asia Pacific and African regions, reinforcing our commitment to meet customers and partners in their own environments. 

Global Capabilities Tailored for Local Markets

In the Asia Pacific region, the potential is immense. According to Gartner, Australian businesses are projected to invest a staggering A$33.6 billion in public cloud services by 2026, marking a year-on-year growth of 17.9%.

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