Partner Blog | Driving channel velocity in an AI-first world: Microsoft Marketplace at Channel Partners Conference
The recent Channel Partners Conference & Expo brought together a vibrant mix of channel leaders, tech providers, and ecosystem partners, all eager to discuss the future of the channel and how partners can effectively drive growth in a fast-evolving AI landscape. Attendees were keen on finding ways to stand out, scale their operations, and enhance customer value, and the conference demonstrated how cloud services, AI, and innovative commerce models are transforming opportunities for partners.
As a Platinum sponsor, Microsoft Marketplace showcased its significant role as businesses transition AI from experimentation to real-world application. Partners are crucial in shaping strategies, overseeing deployments, and measuring outcomes, while the Marketplace lays a solid commercial foundation, linking customers, software vendors, and partners through adaptable, scalable sales models.
“Microsoft Marketplace provides enterprise and SMC customers with an easy way to acquire Devicie aligned with their Microsoft commitments. Our channel-led sales approach broadens our footprint through trusted partner networks, allowing customers to enhance their device management results.”
- Connor O’Reilly, Channel Sales Manager, Devicie
FAQ Section
What is the Channel Partners Conference & Expo?
The Channel Partners Conference & Expo is an event that gathers industry leaders and technology providers to discuss upcoming trends and innovations in the partner ecosystem.
Why is Microsoft Marketplace important?
Microsoft Marketplace serves as a vital link between customers and partners, offering flexible sales models that help drive business results, especially as companies adopt AI technologies.
How can partners benefit from AI?
Partners can leverage AI to improve customer service, enhance operational efficiency, and gain competitive advantages, helping them to grow in an evolving market.
What role does Devicie play in this landscape?
Devicie helps enterprises manage devices effectively, streamlining operations and ensuring they align with their existing Microsoft commitments.
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