Partner Blog | Partners agree: Benefits packages deliver ROI

The Microsoft partner benefits packages begin at just £350, and fully utilising these can bring substantial value to partners. They’re designed to help you run your business more effectively, boost skills and innovation, and enhance the quality of your solutions.

With these benefits, Microsoft partners gain access to discounted product licences, Azure credits, technical consultations, and reliable support. There are three package tiers available: Partner Launch Benefits, Partner Success Core Benefits, and Partner Success Expanded Benefits, enabling partners to select the most suitable option for their growth stage.

Recent research by Omdia and IDC indicates that partners who actively use these benefits can see considerable results. According to Omdia, a staggering 90% of partners reported a positive ROI from their investment in these packages, while 83% noted that the benefits contributed to their business growth, with some experiencing increases of over 30% in certain cases.¹

As highlighted in a new IDC Info Snapshot, sponsored by Microsoft, partners could achieve potential retail savings of £17,342* with the Partner Launch Benefits, £99,407 with the Partner Success Core Benefits, and an impressive £578,972 with the Partner Success Expanded Benefits by fully utilising their packages.**²

The findings from both studies are clear: the best returns come when partners leverage these benefit packages as a foundation for growth instead of viewing them merely as discounts. Many partners are now embracing their roles as Customer Zero—using Microsoft solutions internally before delivering them to the market. This approach accelerates innovation, enables quicker market entry, and fosters the creation of scalable, high-margin offerings that bolster their businesses.

This idea of being Customer Zero is already influencing how partners operate.

This blog post presents a practical guide for transforming your partner benefits package into consistent processes geared towards frontier transformation. These include internal skill-building, solution development, marketing strategies, and service delivery.

Continue reading the blog here

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