September update: What’s new for partners in Azure

• Frontier Accelerate for Marketplace: Now Available! The Frontier Accelerate programme is here! Access expert guidance to expedite the market launch of AI-driven apps and agents. This initiative aims to help you garner savings and investments focused on enhancing customer acquisition, driving Marketplace revenue, and equipping your teams with Marketplace-related skills. For those looking to take a leap forward, check out Frontier Accelerate for Marketplace Premium. This includes perks like a $30,000 USD Azure sponsorship and immediate access to the Partner Marketing Center Pro, enabling you to quickly build and launch your solutions with enhanced support from Microsoft.

• Upcoming Azure Promotions for Cloud Solution Provider Partners: Exciting news! Azure is rolling out promotional discounts based on a percentage off consumption services in the Cloud Solution Provider offerings. This encompasses pay-as-you-go usage, Reserved Instances, and pre-purchase plans. These promotions kick in after applying your partner-earned credits, giving you an extra, time-limited incentive to land Azure workloads. Make sure to check the readiness guide, explore the sandbox environment, and ready your billing team before these promotions launch in October! 

• Create Effective Agent Solutions with the Microsoft Partner Skilling Hub: Whether you’re a Cloud Solution Provider (CSP) looking to expand beyond just provisioning and support, or a systems integrator aiming to standardise agent delivery across teams, establishing agent capability starts by acquiring the right skills. Enhance your team’s technical readiness with practical learning, role-specific training, and proven delivery methods to convert customer needs into secure, production-ready agents. This will set the stage for reliable solutions, verified expertise, and scalable agent delivery practices. 

• Transform Co-Selling into a Scalable Growth Strategy: The co-sell strategy can enhance teamwork, accelerate deal closings, and improve sales outcomes, but it goes beyond casual participation. The new Co-Sell Execution Engine video series on the Microsoft Partner Skilling Hub provides insights on establishing a repeatable co-sell process that yields sustainable results. Across five on-demand sessions, co-sell experts and seasoned partners share actionable frameworks and successful strategies to foster collaboration with Microsoft, speed up deal-making, and help your business seize more opportunities. 

• Earn Your Badge: Showcase Your Frontier AI Skills: Customers want partners who can confidently drive Frontier AI transformations. The Frontier Transformation Engineer badge allows your team to demonstrate validated capabilities, cultivate customer trust, and stand out in a fast-paced AI landscape. This structured learning journey combines certifications, project readiness, and Frontier engineering training to elevate your team’s ability to design, implement, and deliver Microsoft Frontier AI solutions. Earn this badge to show clients you’re prepared for the future. 

• Join Us for Partnering for Success Together to Get the Latest Partner Insights: Mark your calendars for October 14! Join us for our monthly Partnering for Success Together series held on the Microsoft Partner Skilling Hub. This session is designed to keep you informed and ready to take action. Tune in for updates across Microsoft’s commercial solution sectors, discover investments aimed at boosting partner enablement, and receive practical tips to assist your go-to-market efforts. Whether you aim to enhance your market readiness, align with recent priorities, or uncover new avenues for growth, be sure to register for this invaluable session! 

Don’t forget to follow the tag Azure news for the latest updates and visit the Azure Partners discussion board to pose questions and connect with experts in the field.