Grow your sales on Marketplace: App Advisor helps you understand improvements to negotiated deals

Are you eager to explore negotiated deals and discover how to create them? Check out App Advisor: https://aka.ms/GrowMySales

Customers have different preferences when purchasing apps. While some prefer fixed prices, others may require tailored contracts or have unique billing needs. Additionally, certain customers like to buy through reliable channel partners.

Microsoft Marketplace has already made strides in supporting these customer needs through negotiated deals. Recently, its capabilities have been enhanced, making these processes even more flexible and scalable.

To boost app and agent sales, it’s often more effective to expand your reach rather than just creating new products.

This approach means making your offerings accessible through private deals, negotiated offers, and collaborations with channel partners. These options have always provided plenty of flexibility, and recent updates have further improved their functionality.

Regardless of how you’re currently selling, there’s a strong chance that using at least one type of private offer could significantly enhance your sales (each is explained in App Advisor).

This series will cover various types of negotiated deals, steps to create them, and the advantages for your business.

In recent months, Microsoft has rolled out enhancements to various types of negotiated deals:

Requesting a Private Offer: Customers can now start a conversation regarding customized pricing and terms directly from an eligible Marketplace listing. Partners can set this up when publishing their offers, allowing a dedicated button on the listing for customers to initiate contact. This shortens the time between discovering an offer and kicking off a negotiation on the sale.

Custom Contract Lengths: Software providers can design eligible private offers with tailored contract lengths, including terms of 18 months or even extending up to 10 years for eligible SaaS and Professional Services scenarios. This aligns Marketplace transactions more closely with customer-negotiated contracts.

Flexible Billing Options: Eligible private offers now allow for customized billing schedules, rather than adhering to a standard timeline. Current Microsoft documentation indicates support for up to 70 payment installments and terms extending to 120 months (10 years) in applicable scenarios.

Wider MPO Reach: Following its introduction in 30 European countries earlier this year, MPO has now expanded to Australia, Japan, and South Africa. This creates even more opportunities for software businesses and channel partners to engage in Marketplace transactions.

Wider REO Reach: REO (Reseller Engagement Offer) has now also expanded to New Zealand, broadening the channel-led resale model into another new market.

Are you interested in widening your sales reach with minimal overhead costs?

Join us in this series, where we’ll explore each type of private offer and the benefits associated with them.

To begin your journey today, investigate your options for negotiated selling with App Advisor: https://aka.ms/GrowMySales