Growth margin is live: earn more when you grow your customers on strategic workloads

As of October 1, 2026, the growth margin initiative is now available, providing eligible Cloud Solution Provider (CSP) direct bill partners and distributors with a fresh opportunity to increase their earnings by boosting customer uptake of key Microsoft solutions.

You can earn additional margins beyond your base earnings by promoting qualifying offers, expanding seat numbers, or enhancing combinations of strategic SKUs with the following products:

• The Microsoft Defender Suite

• The Microsoft Purview Suite

This initiative allows you to generate even greater value from the customer engagements you already manage, whether it’s bringing in new workloads, increasing overall adoption, or guiding customers into more strategic solution offerings. Since the growth margin is retained by your business, you can easily enhance customer propositions, reward resellers that contribute to growth, or reinvest in services that nurture customer relations and foster recurring revenue.

To determine eligibility, assessments are made at the customer tenant level through Microsoft’s channels and partners, and this status is finalised once the transaction is completed. Make sure to check eligibility in the Partner Center before every quote to ensure you capture any margins available for each qualifying transaction.

You can find the official announcement from Partner Center here