July update: What’s new for partners in Azure
Stay up-to-date with the latest Microsoft partner news influencing cloud and AI development in FY27. This month, we’re highlighting exciting incentives like Frontier Accelerate, designed to boost AI adoption, as well as hands-on learning opportunities at the upcoming Microsoft Partner FY27 GTM Kickoff Event, and much more. These updates pave the way for fresh opportunities in expanding services, increasing profits, and guiding customers from basic cloud usage to transformative AI solutions.
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News and Announcements, Incentives and Offers, Skilling and Events, Partner success stories, Additional resources
- Get ready for new co-sell referrals with the improved BANT qualification process: Microsoft is now validating Budget, Authority, Need, and Timeline (BANT) at the outset. This means every submission will be detailed, actionable, and ready for seller interaction. As a result, partners can speed up deal progression and enhance acceptance rates, leading to a more robust pipeline and quicker returns. To dig deeper into managing co-sell opportunities, read here for more details.
- Exciting Azure promotional discounts coming in FY27: Partners will soon have access to percentage-off discounts on Azure usage-based services, including pay-as-you-go options, Reserved Instances, and pre-purchase plans. This opens new pathways for expanding Azure consumption. Find out more in the Partner Center announcement.
Incentives for FY27 are designed to reward partners driving Frontier customer growth: The new partner incentives kicked off on July 1, with additional Enterprise, Business Apps Presales Advisory (OSA), SPLA Reseller, and Hoster incentives launching on October 1. This year’s incentives focus on partners leading Frontier Transformation, helping customers transition from AI experimental phases to widespread, results-driven adoption. Microsoft is rolling out Frontier Accelerate—a cohesive strategy that links funding, incentives, and training to your transformation delivery across various solutions. Check out the incentives guide to learn how to make the most out of these incentives for enhanced earnings and sustained profitability.
- Build your strategy for growth in FY27 with cloud and AI: Join us at the Microsoft Partner FY27 GTM Kickoff Event on July 28. You’ll get your first look at FY27 priorities, go-to-market (GTM) strategies, and investment opportunities. The Commercial Cloud and AI track is aimed at partners wanting to expand in Azure, data, and AI workloads. Sessions will outline Microsoft’s key focuses in FY27, customer modernisation strategies, and how AI applications can create greater differentiation and growth. You’ll leave with a clear understanding of upcoming changes, emerging demand, and how to effectively direct your investments towards cloud and AI. To see updated asset guidelines, check here: Access updated SMB Azure asset.
- Ingram Micro aiding partners to assist customers in modernising cloud and AI: With Ingram Micro’s support, partners are transitioning customers from outdated infrastructure to scalable, cost-effective Azure environments while building a foundation for AI upgrades. Read the case study to see how Ingram Micro leveraged Azure expertise to unlock new growth avenues for their clients, expanding their services and strengthening customer relationships.
- Aiforia enhances NHS lung cancer diagnostics through AI: With the help of Microsoft Azure, Aiforia is enabling the University Hospital Southampton NHS Foundation Trust to modernise pathology workflows through AI-driven analysis of lung cancer tissue samples. By marrying Azure’s secure, adaptable infrastructure with specialised pathology knowledge, Aiforia promotes quicker, more consistent diagnostic procedures while empowering clinicians at the forefront of decision-making. Read the case study to discover how Aiforia is helping healthcare providers manage increasing diagnostic demands and set a standard for future AI innovations in clinical diagnostics.
- Stay updated with the Microsoft AI Cloud Partner Program monthly newsletter: Encourage your teams to subscribe to the newsletter to receive updates on incentives, news, and partner opportunities directly via email.
Make sure to follow the tag Azure news for the latest updates and engage in the Azure Partners discussion board to connect with experts and have your queries answered.
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